In such a fast growing sector it is imperative that individual hedge funds do everything that they can to stand out and be remembered in a positive way. Potential investors should get an idea of what they are buying into intuitively from the brand, existing investors tend to trust strong brands because they associate them with an expected level of service and performance.

Successful branding is about promoting your strengths and conveying your values and should be consistent across all aspects of communications, from the speed and way in which you answer the telephone to more obvious areas such as letterhead, brochures, reports and websites. Consistency and style in communication convey professionalism and promote trust.

Most financial services practitioners have had little to do with design in a professional capacity, Hyde Park Investment's team have this experience and combine this with a sound relationship with box, an award winning design and new media company with a good understanding of financial services.